A pair of extra eyes

March 25, 2019

My visual system has evolved drastically from GR600. Visual system always evolves until it matures.

Originally it was blue, shades of gray, and black, colors I adopted from an organization doing a similar project to the packaging part of my thesis. For typeface I was using Trade Gothic, very cold and industrial with a contrasting Scriptina reflecting event-type fonts. My illustrations were made of patterns and very scrapbook-like, still in solemn colors and now in typeface Officina Sans. By the time of my thesis proposal, I had introduced a more lively color palette similar to the one I have now and added a script typeface CF Jaques Carter. In GR810, I began to focus more on my audience at the time, the foster children, and illustrated whimsical characters for the brand. At midpoint, I realized I was addressing the wrong audience and shifted my focus on the foster parents who would be the primarily recorders of the children's memories. After much back-and-forth, I solidified my colors, which all stayed the same minus the removal of cornflower blue. My visual system changed from illustration to photography; I decided on navy blue base with a possible overtone color from my color palette. The final typeface is Filson Soft for all typography, addressing both audiences at once. It was a long journey but I'm satisfied with the end result. I've learned that even the most cemented elements of a brand can easily be shifted during user tested, especially when you have the wrong audience. At first I was designing for foster kids but with a mature visual language, then I was designing for adults with a juvenile identity brand, and finally balanced out a visual system that addressed both of my audiences.


Before submitting my final website I decided to have m sister proofread . I was amazed of how may spelling errors and visual discrepancy. I corrected 95% of my screens and updated accordingly on inVision. I also had her proofreading the journal book in its entirety and corrected the mistakes that she found.




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